Boxed and Labelled

2 Commentsby   |  02.15.11  |  Weblog, adventures, news, Uncategorized

We are Merchant & Mills. Of the two, I’m most likely Merchant. Our packaging reflects the company ethos of sound design with a nod to the past. By using strong images and  announcing the product titles in bold, capital letters, it reaches both sides of the brain at once: the visual right and the pragmatic, linguistic left. It is futile to resist. It works on me. It makes me want the things inside the package. I am reminding you to covet.

You know you want it

Our utilitarian approach continues a long tradition of clear, bold packaging using everyday materials: white labels, small brown envelopes and folded paper in varying configurations. And quite a lot of black ink.

We like stark design and clear words. We reference our roots. We acknowledge the 21st Century.

I was invited by Gestalten Books to submit my packaging for the next edition of Boxed and Labelled. I wanted the product photographs to match the flavour of the graphic design and so spent a hard day on this set. I used natural light and relied on the legs of a good tripod for utmost clarity.

2 Comments

  1. The Central Scrutiniser
    12:07 am, February 17, 2011

    Beautifully composed tight images and razor sharp. Excellent work

  2. Merchant & Mills » Blog Archive » our packaging
    11:49 pm, February 17, 2011

    […] packaging news […]

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